The term indicates the analogy between our interactive project processes and those processes undergone by building architects. Building architects must not only be concerned with the formal aesthetics of their structures, but also the physical concerns of construction engineering, and, ultimately, the ergonomic concerns -- the human factors of the visitors' experience throughout the building.

Interactive projects at ACTERION emulate this creative and practical approach. Our information architecture process draws a blueprint that defines the overarching message of the site. Then we construct the site according to plan with all the right complementary materials -- branding and design, navigation, marketing and instructional text, and applications and all technical functionality -- to build a unified site or digital storefront that your customers and partners will enjoy visiting.